Works with the tee sheet & POS your pro shop already runs:
Your Tee SheetYour POSA Simple Player ExportNo New SoftwareNothing to Switch
THE TEE SHEET ADVANTAGE
You’re Sitting on a Goldmine.
Every time a golfer books a round, buys a range bucket, or signs up for a charity scramble, their name, email, and cell phone number go straight into your POS. And then they sit there untouched for years.
Why let third party tee time apps rent back your own players?
Walk into almost any pro shop on the Gulf Coast and pull up the tee sheet or POS. Inside that database are 3,000 to 12,000+ real golfers who have already driven into your parking lot, paid greens fees, and played your course.
Yet most courses haven’t sent a clean, well timed email or text in months, because the GM is running operations, the Head Pro is on the lesson tee or behind the counter, and nobody has four hours on a Tuesday to fight with Mailchimp or Canva.
“We don’t ask your pro shop to learn marketing software. We export and clean your existing tee sheet database, set up ‘Text BIRDIE’ QR capture on your carts and counter, and turn dormant player records into booked revenue every single week.”
3K to 12K+
Untouched player emails in a typical 18 hole POS
0 Hrs
Added to your pro shop counter or cart staff
100%
Club owned player list & direct booking links
01
Fill Soft Midweek & Twilight Tee Sheets
When midweek afternoons or twilight windows look light, targeted direct to player campaigns and opt in twilight alerts to your past daily fee golfers fill 6 to 12 foursomes at full twilight rate, without discounting your morning sheet. Just 8 extra foursomes a week at $55 = +$7,040/mo in recovered tee sheet revenue.
02
Lock In Snowbird Passes & Annual Memberships
Winter residents and twice a month locals decide where they’ll play in October, November, and January. We build a dedicated Membership & Snowbird comparison page and run automated follow up so inquiries turn into signed dues.
03
Book High Margin Corporate & Charity Outings
Stop losing 80 player charity scrambles and company tournaments to courses with a faster inquiry form. We build your Outing & Tournament landing page, promote available shotgun dates, and route leads straight to your coordinator.
WHAT WE DO · DONE FOR YOU SERVICES
Everything Your Course Needs to Stay Full.
One cohesive marketing system built specifically for golf operations. No generic restaurant templates and no high maintenance agency fluff.
Quick note: we’re not a POS or tee sheet system. We’re the marketing team that works with the one you already have.
Custom country club creative that keeps your course top of mind all week. Never generic templates. Every campaign is built around your course conditions, tee sheet, and club calendar.
Editorial social creative & vertical reels tailored to your layout
Superintendent turf spotlights, pro shop features & league promos
Streamlined GM sign off requiring zero extra pro shop bandwidth
Included in 12 Mo Partner
Pro Shop POS & Opt In SMS Reactivation
Turning the dormant player list in your tee sheet and POS into booked midweek and twilight tee times, while catching walk in golfers before they make the turn.
“Text BIRDIE” golf cart GPS/placard & pro shop counter QR capture kit
Targeted direct to player campaigns that fill soft midweek & twilight sheets
Automated tee sheet reengagement for dormant daily fee & seasonal players
High Margin Revenue
Corporate Outing, Scramble & Membership Funnels
Year round promotional campaigns that fill high margin tournament dates and member rosters, replacing dead “Call the Pro Shop” text with high converting inquiry funnels and proactive outreach.
Dedicated Outing & Tournament Inquiry landing page with instant alerts
Local corporate, chamber & charity tournament director outreach
Search & Conversion
Website Tune Ups & Local SEO / Google Business Profile
You don’t need a five figure website rebuild to stop leaking tee times. We fix the friction on your current site and make sure traveling golfers find your course first on Google Maps.
Fixing broken booking links, outdated calendars & mobile rate tables
Google Business Profile optimization, fresh course photos & review cadence
Real Photos of Your Fairways. Never Stock Golfers.
Shortgrass Visuals Course & 4K Drone Production delivers golden hour photography and hole by hole aerial flyovers built specifically to showcase your layout across social campaigns, player emails, outing packages, and your website.
On the Gulf Coast (Baldwin County, Mobile, Pensacola & Destin), our in house Visuals Lead Bailey Chastang shoots your signature holes at golden hour, 4K 18 hole drone flyovers, and clubhouse life. Outside the Gulf Coast? We dispatch our vetted nationwide network of local golf photographers & FAA Part 107 drone pilots using our exact shot list and editorial color grade.
•Gulf Coast Lead: Bailey Chastang Photography (Daphne, AL · FAA Part 107 Certified) + Vetted Nationwide Pilot Network
Seasonal / Event Mini Shoot
Golden hour ground & aerial stills + vertical social reel capture
Event & SeasonalStandalone Shoot
Starter Course Refresh
Half day signature holes photography + 4K aerial highlight clip
Half Day RefreshStandalone or Bundled
Full 18 Hole Marketing Catalog ★
Complete course stills library + hole by hole 4K drone flyovers & social cuts
Full 18 Hole Production12 Mo Partner Bundle
SAMPLE WORK · PROOF OF CRAFT
Oak Ridge Golf Club: Sample 30 Day Campaign
See the exact strategy, editorial copywriting, and visual system a club receives in Month 1 with our “Make More Time for Golf” seasonal campaign kit.
Sample Campaign · Spec ShowcaseTransparency Note: Oak Ridge Golf Club is a demonstration club created by Shortgrass Co. to show GMs and owners our exact Month 1 deliverables, templates, and calendar. Nothing fabricated.
oakridgegolfclub.com: Hero & Capture Tune Up100% Mobile Ready
OAK RIDGE GOLF CLUB · EST. 1988
Make More Time for Golf.
Championship 18 hole layout, golden hour twilight rates after 3:00 PM, and turnkey corporate shotgun outings.
Book a Tee TimePlan an Outing2026 to 2027 Memberships
TEXT “BIRDIE” TO JOIN: Get Thursday twilight alerts & pro shop specials+412 Opt Ins
Month 1 Deliverable 01 · Website & Capture
Course Hero Tune Up & “Text BIRDIE” VIP Bar
We clean up your above the fold homepage so golfers can book a tee time, request tournament pricing, or join your SMS/email club in one tap from their phone.
Direct Tee Sheet LinkCart & Counter QR KitZero Rebuild Needed
30 Day Revenue & November Events Architecture
Social & Reels POS & SMS Push
WEEK 1 · TEE TIMES
Golden Hour Twilight PushPOS Database ReactivationStreamlined GM Sign Off
WEEK 2 · OUTINGS
Shotgun & Grill PackagesCorporate Date OutreachVeterans Day Scramble
WEEK 3 · LEAGUES
Men’s Skins & 9&DineClubhouse Event SpotlightCouples Nine & Dine
WEEK 4 · PASSES
Snowbird & Annual DuesTwice a Month Pass MathMonthly ROI Scorecard
Month 1 Deliverable 02 · Revenue Architecture
“One Focused Revenue Priority Every Single Week.”
Each week of your custom club calendar targets one high margin priority: Midweek & Twilight Tee Times, Corporate Outings, Leagues & Events, or Memberships. All with streamlined GM sign off and zero extra work for your staff.
• Full Margin Tee Times• Outing & Pass Drives• November Event Lineup
Outing & Tournament Inquiry
FormatShotgun Scramble
Group Size72 to 120 Players
Target WindowNov / Spring Dates
Add OnsCarts + Range + Grill Buffet
REQUEST OUTING PACKAGE →
Month 1 Deliverable 03 · Outing Funnel
“Your Next Team Meeting Has 18 Holes” Inquiry Page
Captures corporate outings, charity scrambles, and bachelor/winter groups 24/7 with package details, format options, and automated follow up emails until the deposit is paid.
Scramble · Best Ball · ShotgunInstant GM/Pro AlertAutomated Follow Up
Month 1 Deliverable 04 · Creative System
Custom Club Design System & Social/Email Pack
We build a dedicated Canva design system tailored to your club’s crest, colors, and course photography, with campaigns like “The best light of the day is after 4” and “If you play here twice a month, let’s talk.”
Twilight Tee Time SeriesSnowbird & Membership Drive100% Club Branded
PARTNERSHIP TIERS • TAILORED TO YOUR COURSE
Flexible Partnership Structures, All for Less Than a Part Time Pro Shop Attendant.
Every golf course is different, from 18 hole daily fee tracks to resorts with multiple courses. We tailor your partnership on your Free 60 Second Audit call, with full year, seasonal, and month to month options.
★ Best Value • Recommended Annual Partnership
12 Month Partner ★ Best Value
Year round growth across peak season, tournament windows, and winter snowbird pass drives.
Best Value Annual Rate
Onboarding Waived ($0) • Full List Builder & Opt In SMS Included
•List Builder & Opt In SMS System Included Free (“Text BIRDIE” cart/clubhouse QR kit + POS list cleaning & reactivation)
•Consistent Social & Local Presence (custom country club creative & vertical reels that keep your course top of mind all week)
•Pro Shop POS & Tee Sheet Reactivation (turning the dormant player list in your tee sheet and POS into booked tee times)
Need Course Photography & 4K Drone Flyovers?Shortgrass Visuals production packages (Seasonal Mini Shoot • Starter Course Refresh • Full 18 Hole Marketing Catalog) are available standalone or bundled into a 12 Month Partner plan.
Built on the Gulf Coast. Where Handshakes Still Count.
Shortgrass Co. was started in Baldwin County, Alabama with a simple observation: Gulf Coast golf courses have world class layouts, loyal local players, and booming snowbird traffic. Yet most GMs are stuck choosing between doing marketing themselves at 8:00 PM or hiring an overpriced out of state agency that doesn’t know a scramble from a skins game.
We built Shortgrass to be the practical, operator first alternative. You get a dedicated team that speaks golf, respects your rate integrity, shoots real photos and 4K drone flyovers of your fairways, and requires zero extra bandwidth from your pro shop staff.
Zach holds discovery calls on Tuesday & Thursday mornings and Saturdays. Or if your course is on the Gulf Coast, he’ll gladly bring coffee and walk the clubhouse with you in person.
The Shortgrass Approval Guarantee
Nothing ever posts to your pages or hits your player list without your sign off. You own 100% of your list, photos, and creative library.
Zach Day
Founder · Strategy, Campaigns & List Growth
Baldwin County, AL
Leads course strategy, POS tee sheet list reactivation, email & SMS engines, outing funnels, and client relationships across Baldwin County, the Gulf Coast, and partner clubs nationwide.
Founder of Bailey Chastang Photography and FAA Part 107 Certified aerial pilot. Captures golden hour course stills, 18 hole drone flyovers, and vertical social reels across the Gulf Coast, while setting the creative standard for our nationwide photographer network.
bchastangphoto.com·Ground & FAA Part 107 Aerial Production
OPERATOR FAQ
Straight Answers for GMs, Head Pros & Owners.
How much of our pro shop staff’s time does this take?
Almost none. We handle all copywriting, custom design, POS list segmentation, and campaign scheduling across your channels. We send one streamlined review packet so you can reply “Approved” (or text Zach a quick note), and we execute everything.
Which tee sheet and POS systems do you work with?
Pretty much any of them. If your system can export a player list, we can work with it. All we need is a standard player CSV export or read only campaign connection. Your tee sheet stays untouched.
Do I have to switch my POS or tee sheet?
Nope. We’re not a POS or tee sheet system. We work with whatever you already use and put your player list to work getting more rounds booked.
How do you fill midweek and twilight tee times without cheap coupon sites?
Golfers tune out courses that blast daily discount codes. Instead, we pair consistent country club social creative with targeted direct to player campaigns sent straight to your own POS database. That fills 6 to 12 extra foursomes on soft afternoons at full twilight rate and protects your morning tee sheet.
How much does a Shortgrass partnership cost, and how are tiers structured?
Every partnership costs less than a part time pro shop attendant, and just 8 extra foursomes a week at $55 generates +$7,040/mo in recovered tee sheet revenue. We offer 12 Month Partner (with waived $0 onboarding and our full List Builder & Opt In SMS system included), 6 Month Season Plan, and Month to Month Flex options tailored right after your Free 60 Second Audit.
How does Shortgrass Visuals work if we’re on or off the Gulf Coast?
On the Gulf Coast (Baldwin County, Mobile, Pensacola, Destin), Bailey Chastang shoots your course directly. Outside our drive radius, we coordinate a vetted local golf photographer and Part 107 drone pilot using our exact shot list and editing grade.
Who owns our email/SMS list, photos, and creative assets?
Your club owns 100% of your player database, opt in SMS list, Canva template library, landing pages, and licensed course photography. Always.
Where do you work?
All over the Southeast, starting right here on the Gulf Coast. We’re based in Baldwin County and work in person around Baldwin County, Gulf Shores and Orange Beach, Mobile, Pensacola and over to Destin. Courses farther out get the same plan. We just handle more of it remotely.
FREE 60 SECOND COURSE AUDIT
See Where Your Course Is Leaking Tee Times & Outings.
Tell us which course you run. Zach will personally review your website, tee time booking flow, Google Maps listing, and social/email capture, then send back a custom 5 point teardown within 24 hours.
Your audit now includes a quick check on how you show up in Google, Google Maps and AI answers like ChatGPT.
1Website & Mobile Tee Time Friction Check: How many clicks it takes a golfer on an iPhone to book a foursome or request outing info.
2Dormant POS List & SMS Opportunity Estimate: What the player list already sitting in your tee sheet or POS is worth in twilight and pass revenue.
3Local SEO & Google Business Profile Scorecard: How your course ranks when snowbirds and visitors search “golf courses near me.”
4Custom Month 1 Sample Calendar: A tailored 30 day launch plan built around your course’s rates, leagues, and outing calendar.
