Who’s actually playing in Pensacola
NAS Pensacola and the bases around the area mean a steady stream of active duty players, retirees and families who move in and out every few years. Every new arrival is a golfer looking for a home course. Pensacola Beach, Perdido Key and Navarre bring the vacation crowd. And Gulf Breeze, Pace, Milton and the north side keep adding new neighborhoods full of people who would play more if somebody asked.
Each of those groups wants something different. Military players care about military rates and tee times that fit around a duty schedule. Retirees want a winter routine and a group to play with. Visitors want a quick booking link and good photos. A course that talks to all of them the same way ends up reaching none of them.
What we do for Pensacola area courses
- Welcome campaigns for newcomers, so families who just moved to town hear about your course before they settle on a home course somewhere else.
- Military and first responder rate promotion, if you offer it, so the people who qualify actually know about it.
- Winter routines for retirees and snowbirds, like weekly groups, leagues and round packages.
- Campaigns tied to the local calendar, from the Blue Angels homecoming show at NAS Pensacola in November to the summer beach season.
- Google Maps and AI search cleanup across Escambia and Santa Rosa counties.
Two states, one coast
Plenty of golfers on the Alabama side drive over to play Pensacola courses, and plenty go the other way. Lillian, Foley and Perdido are right there. If you run a course near the line, you’re competing for golfers in two states, and your marketing should reach both. We live on the Alabama side and work both.
Make your list work
Your POS already holds the people who have played your course. Some came once on vacation, and some played every week for two years before they got orders somewhere else. Both are worth a message. We split that list into groups and send things people actually want: a twilight deal on a slow Tuesday, a heads up about your member guest, an invite to a Saturday scramble.
Get the free audit
Want to know how your course looks to a golfer searching from a hotel on Pensacola Beach or a new house in Pace? Request the free 60 second audit and Zach will send you a short video walkthrough and a list of fixes. For photos and flyovers, take a look at Shortgrass Visuals.