Two seasons, two kinds of golfers
If you run a course in Gulf Shores or Orange Beach, you already know the rhythm. Summer brings families down for a week at a time, mostly Saturday to Saturday, and dad wants a round or two while everybody else hits the beach. Then January and February bring the snowbirds, who stay for weeks and want somewhere they can play two or three times a week. Spring break and fall fill in the gaps, and October brings the National Shrimp Festival crowd to town.
Those are completely different golfers. The summer visitor is deciding on his phone, usually the night before, usually from a condo along the beach road. The snowbird is deciding back in the fall, before he ever leaves home, and he’s comparing passes. One message doesn’t work for both of them.
What we actually do for Gulf Shores courses
- Visitor tee time pushes timed around rental check in days, with a direct booking link so you keep the full rate and the golfer’s contact info.
- Snowbird pass and winter membership campaigns that start in September and October, when those decisions really get made.
- Rainy afternoon recovery. Summer storms roll through most afternoons. A quick text to your list when the sky clears can fill tee times that would have sat empty.
- Google Maps cleanup, so “golf near me” from a beach condo actually shows your course with current hours, real photos and a booking link.
- Outing and scramble promotion for the local charity and business calendar, which stays busy even after the tourists head home.
Your player list is the real asset
Every visitor who booked a round last summer left you a name and an email. Most courses down here never contact those people again. That’s a whole list of golfers who already like your course and come back to the beach every year. A simple “coming back this summer?” email in the spring, with your summer rates and a booking link, is one of the easiest wins there is.
Same goes for locals. Gulf Shores and Orange Beach keep growing, and plenty of new residents don’t even know which courses are open to the public. A steady rhythm of email and text, plus social posts that look like your course instead of a stock photo, keeps you on their radar.
Photos that look like the coast
Bailey Chastang, our visuals lead, is based right up the road in Daphne. He shoots golden hour stills and drone flyovers of your course, so your posts and your Google profile show the real thing: the water, the marsh, the greens. Visitors book what they can picture.
How it starts
Start with the free 60 second audit. Zach looks at your website, how booking works on a phone, your Google listing, and how you show up when someone asks an AI assistant where to play near Gulf Shores. You get a short video and a plain list of fixes. No pitch deck.