Where golfers actually look
Most tee time searches start on a phone. Some people go straight to Google Maps. Some search “public golf course” plus a town name. More and more of them ask ChatGPT, Perplexity or Google’s AI answers something like “best public golf course near Gulf Shores.” Those tools pull from your Google Business Profile, your website, your reviews and other sites that mention you. If that information is thin, old or inconsistent, you don’t get named.
What we look at and fix
- Your Google Business Profile: correct hours (holidays too), the right categories, a booking link, real photos and regular posts.
- Reviews: an easy way to ask happy golfers for a review, and replies to the ones you already have.
- Website basics: a homepage title with your course name and town, a clear description, a main heading, quick loading on a phone, and an easy path to a tee time.
- Structured data that tells search engines you’re a golf course, where you are and how to reach you.
- Consistent name, address and phone everywhere your course is listed.
- AI answers: we ask the assistants the questions your golfers ask and track whether you get named.
Why it matters for a golf course
Picture a family that just checked into a condo for the week. Dad wants to play tomorrow morning. He searches, sees three courses on the map, and books the one with good photos, recent reviews and a booking button. That decision takes about two minutes. If your profile still shows last year’s hours and two blurry photos, you lost that round before anybody called the pro shop.
Locals do the same thing. Someone new to Baldwin County or Pensacola looking for a home course starts with a search, not a phone book.
It’s part of the bigger picture
Local search isn’t a separate project for us. It’s built into every partnership, right alongside your email and text campaigns, social content and outing promotion. Good photos from Shortgrass Visuals help your profile. Your email list helps you get reviews. It all works together.
Want to see where you stand? The free 60 second audit includes a quick check of how your course shows up in Google, Google Maps and AI answers.