Golden hour light across a fairway and bunker lined with tall pines Photo by Shortgrass Visuals
BALDWIN COUNTY, ALABAMA

Golf Course Marketing in Baldwin County, AL

This is home. Shortgrass started in Baldwin County, and the courses here are the ones we know best.

A county that keeps growing

Baldwin County has been one of the fastest growing counties in Alabama for years. Drive through Fairhope, Daphne, Spanish Fort or Foley and you’ll see new rooftops everywhere. Every one of those new households is a possible golfer who doesn’t know your course yet. Some moved down from up north and can finally play all year. Some are young families. A lot of them are retirees with time on their hands.

Then there’s the split between the Eastern Shore, the beach towns and the north end around Bay Minette and Stockton. The Eastern Shore crowd plays after work and on weekends. The beach side swings with tourist season. The north end is more rural and more loyal. One county, three very different markets.

What we do for Baldwin County courses

  • New resident outreach, so families who just closed on a house in Daphne or Foley hear about your course early.
  • Player list reactivation: cleaning up your list and bringing back golfers who haven’t been out in a while.
  • Event and outing promotion for the local calendar, from church and school scrambles to company tournaments.
  • Social content that looks like your course, shot locally by our visuals lead Bailey Chastang.
  • Google Maps and AI search cleanup so you show up for searches in your town, not just the county.

Local calendar, local reasons to play

Baldwin County has no shortage of reasons to reach out. The Fairhope Arts and Crafts Festival brings big crowds every March. The National Shrimp Festival fills Gulf Shores in October. Snowbirds settle in after the holidays. School lets out in late May. Summer heat makes early and twilight rounds the smart play. We plan your emails, texts and posts around the real calendar, so nothing feels like a generic blast.

We’re right down the road

Zach is based here, and Bailey works out of Daphne. That means clubhouse visits, in person shoots, and somebody who actually knows the difference between playing Fairhope in August and Gulf Shores in February. Zach holds discovery calls Tuesday and Thursday mornings and Saturdays, or he’ll come out to the course.

Start with the free audit

The easiest first step is the free 60 second audit. Zach reviews your site, your booking flow, your Google listing and your list, then sends back a short video with the fixes he’d make first. If you’re on the beach side, there’s more on Gulf Shores and Orange Beach too.

QUICK ANSWERS

Questions We Hear a Lot.

Do you work with municipal and smaller courses?

Yes. A nine hole course in a small town and a resort course on the water both have a list, a Google profile and a calendar. We size the work to the course.

How far do you travel?

Anywhere in Baldwin County is an easy drive. We also cover Mobile, Pensacola and the Florida Panhandle out to Destin.

See where your course stands.

Free 60 second audit. A short video, a plain list of fixes, and no pitch.

Request Your Free Course Audit →